PAYware mobile has a really cool marketing feature available to its users, it is called Map Function. The map function is located in the transaction info screen and allows merchants to pin point exactly where their sales have been made.
The map function plots every transaction location with a pin needle. Once all transactions have been plotted the user gains a clear view of which locations are the busiest and the best for business. A great tool for on-the-go merchants, like food vendors, seeking hungry customers.
The map function can make print advertising more efficient and cost effective for businesses. The most profitable geographic areas are revealed eliminating wasted time and money on “dead” zones.